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Midtronics

Great challenges can be found in unlikely places.

I’ve been working for 4 years at Midtronics, market leader in the development of automotive battery testers and chargers. I was initially hired to update their EMEA region’s outdated visual identity, but stayed for the many opportunities that opened up along the way:

  • Creating sales enablement tools for million dollar accounts including Volkswagen, Volvo, Ford
  • Assist in the development of a new website
  • Developing a marketing analytics program with targeted ad campaigns
  • UX / UI design and research for their new product lines
  • Leading a team, setting team KPI’s and being successful
The DSS-5000, a high-end battery analyzing product with as special feature the possibility to move around easily, which makes the testing of large vehicles such as trucks..easy peazy! I assisted in the development of the UI-design, including most icons, buttons and the packaging + layovers.
During the 2-year development of the new global website I created a temporary website, so the old one (created in 1998) would no longer be an immediate cause for concern – clients were lost due to the unprofessional look and feel, which was hurting the business.
Technical drawings for an explanatory video of the DCA-8000 – a tool used to deep dive into hard to find issues with a car battery.
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